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Baume & Mercier Clifton 18k Rose gold and diamond bezel
TOP
Baume & Mercier Clifton 18k Rose gold and diamond bezel
$4,950
Free shipping
Seller
Daniele Trissi
31
US
Rolex Day-Date II President 18k Yellow Gold Men's 40mm Watch...
TOP
Rolex Day-Date II President 18k Yellow Gold Men's 40mm Watch...
$29,750
Seller
DeMesy Fine Watches
78
US
Rolex Datejust II Steel and Rose Gold Sundust Stick Dial 41mm
TOP
Rolex Datejust II Steel and Rose Gold Sundust Stick Dial 41mm
$9,900
Seller
Stein Diamonds
85
US
Breguet Classique 5140BB 18k white gold
TOP
Breguet Classique 5140BB 18k white gold
$13,100
Free shipping
Seller
Daniele Trissi
31
US
Omega Speedmaster Moonwatch CK2998 "Panda" 311.33.40.30.02.001
Auction
Omega Speedmaster Moonwatch CK2998 "Panda" 311.33.40.30.02.001

$5,540

Current bid

Ends in:

1d 17h 26m 09s

Auction over

Rolex GMT-Master II 126710BLRO  "PEPSI"
TOP
Rolex GMT-Master II 126710BLRO "PEPSI"
$17,749
Seller
Labelle Jewelry
59
US
Richard Mille RM 011-03
TOP
Richard Mille RM 011-03
$217,999
Free shipping
Seller
Express Watches
7
US
Rolex DAY-DATE 40mm 18K Yellow Gold President Diamond Dial ...
TOP
Rolex DAY-DATE 40mm 18K Yellow Gold President Diamond Dial ...
$31,999
Free shipping
Seller
Avi & Co NY
96
US
IWC Big Pilot Bronze Limited Edition IW501005
TOP
IWC Big Pilot Bronze Limited Edition IW501005
$10,975
Seller
Harley's Time LLC
224
US
Omega Speedmaster 60th Anniversary '57 311.10.39.30.01.001
Auction
Omega Speedmaster 60th Anniversary '57 311.10.39.30.01.001

$5,830

Current bid

Ends in:

1d 17h 46m 09s

Auction over

Ulysse Nardin Marine Chrono Voyage Blue
Ulysse Nardin Marine Chrono Voyage Blue
$24,000
Seller
VALOBRA Jewelry & Antiques
 
US
Rolex Sky- Dweller Black Steel and  Gold NEW
TOP
Rolex Sky- Dweller Black Steel and Gold NEW
$16,100
Seller
Vision Of Time
 
US
Omega Speedmaster 60th Anniversary '57 311.10.39.30.01.001
Auction
Omega Speedmaster 60th Anniversary '57 311.10.39.30.01.001

$5,771

Current bid

Ends in:

1d 17h 28m 09s

Auction over

Rolex Daytona 116518LN  (NEW)
TOP
Rolex Daytona 116518LN (NEW)
$26,350
Seller
Labelle Jewelry
59
US
Audemars Piguet Royal Oak Offshore Chronograph Summer Edition
TOP
Audemars Piguet Royal Oak Offshore Chronograph Summer Edition
$57,999
Free shipping
Seller
Express Watches
7
US
Rolex Men's UNWORN Datejust 36mm Factory Diamond Dial Box Papers
TOP
Rolex Men's UNWORN Datejust 36mm Factory Diamond Dial Box Papers
$8,374
Free shipping
Seller
Mt. Vernon Specialties
13
US
Omega Speedmaster 60th Anniversary '57 311.10.39.30.01.001
Auction
Omega Speedmaster 60th Anniversary '57 311.10.39.30.01.001

$6,002

Current bid

Ends in:

1d 18h 00m 09s

Auction over

Omega Planet Ocean 42mm Titanium - Blue - Unworn Condition
TOP
Omega Planet Ocean 42mm Titanium - Blue - Unworn Condition
$4,775
Seller
Watch Exchange Co.
147
US
Girard Perregaux 1966 Full Calendar
Girard Perregaux 1966 Full Calendar
$15,500
Seller
VALOBRA Jewelry & Antiques
 
US
Rolex 126660 NEW  DEEPSEA SEA DWELLER 2018 Open Warranty Card...
TOP
Rolex 126660 NEW DEEPSEA SEA DWELLER 2018 Open Warranty Card...
$12,900
Seller
Vision Of Time
 
US
Rolex President 40mm Day-date 228235 18k Rose Gold Green Roman...
TOP
Rolex President 40mm Day-date 228235 18k Rose Gold Green Roman...
$32,499
Seller
Diamonds East International
54
US
Rolex Yacht-Master II NEW HANDS (NEW)
TOP
Rolex Yacht-Master II NEW HANDS (NEW)
$35,500
Seller
Labelle Jewelry
59
US
Audemars Piguet Royal Oak Tourbillon Limited Edition
TOP
Audemars Piguet Royal Oak Tourbillon Limited Edition
$190,999
Free shipping
Seller
Express Watches
7
US
Invicta Mens Automatic Pro Diver S2 Watch
Invicta Mens Automatic Pro Diver S2 Watch
$91
Seller
Jacob Time
 
US
Zodiac SEA DRAGON Chronograph  42MM Watch ZO2284
Zodiac SEA DRAGON Chronograph 42MM Watch ZO2284
$550
Seller
ExpertsWatches
 
US
Vacheron Constantin Malte Perpetual Calendar Platinum Chrono
Vacheron Constantin Malte Perpetual Calendar Platinum Chrono
$95,000
Seller
Beverly Hills Watch Company
32
US
Omega Speedmaster  Moonwatch - Hesalite - Factory Warranty - NEW
TOP
Omega Speedmaster Moonwatch - Hesalite - Factory Warranty - NEW
$3,950
Seller
Watch Exchange Co.
147
US
Rolex Yacht-Master II 116680 NEW MODEL
Rolex Yacht-Master II 116680 NEW MODEL
$16,895
Seller
Kara's Watches
176
US
Patek Philippe 5711/1A-010 Jumbo Nautilus Blue Dial SS DOUBLE...
Patek Philippe 5711/1A-010 Jumbo Nautilus Blue Dial SS DOUBLE...
$64,500
Seller
European Watch Company
184
US
Rolex President Day-date 228238 18k Yellow Gold Silver Motif...
TOP
Rolex President Day-date 228238 18k Yellow Gold Silver Motif...
$29,799
Seller
Diamonds East International
54
US
Rolex GMT-Master II "BATMAN" 2018
Rolex GMT-Master II "BATMAN" 2018
$12,650
Seller
Labelle Jewelry
59
US
Audemars Piguet “safari” Royal Oak Offshore
Audemars Piguet “safari” Royal Oak Offshore
$21,900
Seller
Watch Expo
 
US
Richard Mille McLaren Automatic Flyback Chronograph RM11-03
Richard Mille McLaren Automatic Flyback Chronograph RM11-03
$319,999
Free shipping
Seller
Avi & Co NY
96
US
Omega Speedmaster Snoopy Award NOS 3578.5100
Auction
Omega Speedmaster Snoopy Award NOS 3578.5100

$13,850

Current bid

Ends in:

1d 17h 20m 09s

Auction over

Audemars Piguet Royal Oak Chronograph 41mm Black Dial
Audemars Piguet Royal Oak Chronograph 41mm Black Dial
$39,500
Seller
Beverly Hills Watch Company
32
US
Omega Speedmaster - First Omega In Space - Factory Warranty  -...
TOP
Omega Speedmaster - First Omega In Space - Factory Warranty -...
$3,695
Seller
Watch Exchange Co.
147
US
Rolex Sea-Dweller Sea-Dweller 126600 SD43 NEW
Rolex Sea-Dweller Sea-Dweller 126600 SD43 NEW
$13,995
Seller
Kara's Watches
176
US
Tissot PRC 200 Chronograph Mens Watch
Tissot PRC 200 Chronograph Mens Watch
$197
Seller
Jacob Time
 
US
Rolex President 40mm Day-date 228238 18k Yellow Gold Champagne...
TOP
Rolex President 40mm Day-date 228238 18k Yellow Gold Champagne...
$29,799
Seller
Diamonds East International
54
US
Rolex Sky-Dweller 326135 (NEW)
Rolex Sky-Dweller 326135 (NEW)
$30,800
Seller
Labelle Jewelry
59
US
Rolex 126711CHNR GMT Master II Ceramic Root Beer SS / 18K...
Rolex 126711CHNR GMT Master II Ceramic Root Beer SS / 18K...
$17,200
Seller
European Watch Company
184
US
Omega Speedmaster Racing 326.30.40.50.06.001
TOP
Omega Speedmaster Racing 326.30.40.50.06.001
$3,100
Seller
Scorpio Luxury Corp
36
US
Omega Speedmaster Moonwatch "Panda" CK2998 311.33.40.30.02.001
Auction
Omega Speedmaster Moonwatch "Panda" CK2998 311.33.40.30.02.001

$5,540

Current bid

Ends in:

1d 18h 02m 09s

Auction over

Breguet Type XX - XXI - XXII
Breguet Type XX - XXI - XXII
$7,800
Seller
Beverly Hills Watch Company
32
US
Omega Speedmaster Dark Side of the Moon - Factory Warranty - NEW
TOP
Omega Speedmaster Dark Side of the Moon - Factory Warranty - NEW
$7,575
Seller
Watch Exchange Co.
147
US
Rolex Submariner Ceramic No Date 114060 NEW
Rolex Submariner Ceramic No Date 114060 NEW
$8,395
Seller
Kara's Watches
176
US
Seiko 5 Sport Land Shark Automatic Stainless Steel Mens Watch
Seiko 5 Sport Land Shark Automatic Stainless Steel Mens Watch
$217
Seller
Jacob Time
 
US
Rolex Yacht Master II 116688 18k Yellow Gold Oyster 44mm...
TOP
Rolex Yacht Master II 116688 18k Yellow Gold Oyster 44mm...
$36,799
Seller
Diamonds East International
54
US
Rolex Datejust 126334 Slate Roman
Rolex Datejust 126334 Slate Roman
$9,200
Seller
Labelle Jewelry
59
US
Rolex 126660 Sea Dweller Deep Sea NEW 2018 MODEL (29756)
Rolex 126660 Sea Dweller Deep Sea NEW 2018 MODEL (29756)
$13,900
Seller
European Watch Company
184
US
Vacheron Constantin 30030/000R
Vacheron Constantin 30030/000R
$220,000
Seller
Chad Warrick
15
US
Blancpain Fifty Fathoms Bathyscaphe
TOP
Blancpain Fifty Fathoms Bathyscaphe
$9,700
Seller
Scorpio Luxury Corp
36
US
Audemars Piguet Royal Oak Chronograph 41mm Rose Gold Diamonds
Audemars Piguet Royal Oak Chronograph 41mm Rose Gold Diamonds
$125,000
Seller
Beverly Hills Watch Company
32
US
Bovet Amadeo Fleurier 43 Monsieur Bovet AI43005
Bovet Amadeo Fleurier 43 Monsieur Bovet AI43005
$30,000
Seller
LuxWatch.Com
35
US
Rolex Milgauss 116400GV Z Blue Dial
Rolex Milgauss 116400GV Z Blue Dial
$7,995
Seller
Kara's Watches
176
US
Citizen Eco-Drive Navihawk Atomic Alarm Chronograph Mens Watch...
Citizen Eco-Drive Navihawk Atomic Alarm Chronograph Mens Watch...
$338
Seller
Jacob Time
 
US
Rolex President 40mm Day-date 228235 18k Rose Gold Chocolate...
TOP
Rolex President 40mm Day-date 228235 18k Rose Gold Chocolate...
$30,199
Seller
Diamonds East International
54
US
Rolex Datejust 41mm Chocolate Dial
Rolex Datejust 41mm Chocolate Dial
$11,400
Seller
Labelle Jewelry
59
US
IWC IW371601 Portugieser Chronograph Edition "150 Years"...
IWC IW371601 Portugieser Chronograph Edition "150 Years"...
$9,500
Seller
European Watch Company
184
US
Vacheron Constantin Metiers d'art 2 Masque Papouas Platinum Watch
Vacheron Constantin Metiers d'art 2 Masque Papouas Platinum Watch
$499,999
Free shipping
Seller
Avi & Co NY
96
US
Vacheron Constantin Patrimony
TOP
Vacheron Constantin Patrimony
$14,500
Seller
BlackTagWatches
107
US
Hublot Big Bang Unico 45mm Black Sapphire Case
Hublot Big Bang Unico 45mm Black Sapphire Case
$42,500
Seller
Beverly Hills Watch Company
32
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also c